We’re Primarily Donors
First and foremost, I am a donor. People dedicated and committed to the mission and purpose of nonprofits, which as you know is to serve!
How Important Are Nonprofits?
Most people are unaware of the sheer size of the nonprofit sector. It represents a significant portion of our economy, overseeing nearly 13 million employees as of 2012, or 1 out of every 10 employees in the United States workforce, per the Bureau of Labor Statistics.*
U.S. nonprofits also produce more than $1.5 trillion in annual revenues, amounting to more than 5% of our Gross Domestic Product (GDP) in 2010. If U.S. nonprofits were a country, they would rank as the 17th largest economy in the world—larger than the Netherlands or Turkey.**
Therefore, the health of the nonprofit sector is critical to the health of our economy.
Not long ago, the Chairman of the Board of one of our Kansas City nonprofits remarked about how difficult things are as a result of the stock market volatility. He wanted to give more but he was not an expert in charitable financial strategies.
The frustration of the Chairman of the Board was the same frustration that I felt as well. Many people would love to do more to support their favorite charities but they'rr uneducated and unaware of the opportunities.
In 2011, I came across the Donor Motivation Program which is a turnkey and effective program. Since 1995 DMP has been working with nonprofits to help educate their donors on charitable giving strategies that make a big impact for the charity but also provides significant financial opportunities to build wealth and security for the donor's family.
Yet, Why Were So Few Succeeding At A Sustainable Planned Giving Program?
According to research completed by the Donor Motivation Program, nonprofits fundamentally need to:
- See more planned giving donors, but do not have the time.
- See better donors, identifying those who are willing and able and have a desire to have a planned giving discussion.
With limited time and money, nonprofits needed a cost-effective, time efficient and more effective system for success.
In 1995 DMP began implementing the program with United Way. The program experienced positive feedback. United Way requested DMP to also present at their annual planned giving conference and then the following year for another conference. The first two years of program was by all means not perfect. However, throughout experiences working with nonprofit organizations and donors, an understanding of needs and wants were developed. The program has evolved over time incorporating experiences and lessons learned. Today, it is a complete system delivered by professionals throughout the United States and Canada.
The Top Ten Strategic Results for each charity DMP serve are:
- Engage Major Donors At Higher Level As Champions
- Provide a Simple Method for Champions to Introduce Their “Circle of Influence”
- Discover Millionaire Donors Next Door Among Donor Base
- Uncover Donors with Existing Legacy Gifts
- Re-Energize Disconnected Donors
- Establish The Organization As A Donor-Centric Resource
- Maintain Consistent Visibility With Your Donors and Community
- Communicate Long Term Stability
- Increase Legacy Gifts
- Become “Charity of Choice” In The Mind of Your Donor